How Synthite Industries Wins New Customers with Byteflow
Synthite Industries, the world's largest manufacturer of spice oleoresins and natural ingredients, runs its entire B2B sales and sourcing motion on Byteflow. Byteflow scouts the leads, finds the contacts, sends the outreach, and chases the follow-ups. From the very first batch of 30 emails, Synthite started landing customers.
Synthite's sales dashboard, every card is a buyer Byteflow discovered and enriched.
The result
Synthite pointed Byteflow at a single ingredient and a set of target countries. Byteflow found the buyers, found the right people inside them, and sent personalised outreach. The first 30 emails were enough to start booking new customers, and Byteflow keeps the funnel moving with automatic follow-ups.
Synthite Industries supplies natural ingredients, spice oleoresins, essential oils, and extracts, to food, flavour, and nutrition companies around the world. Selling those ingredients is a classic B2B motion: find the companies that use them, reach the right person, make the pitch, and follow up until you get a conversation. Done by hand, that work is slow and it never scales, every new market means more manual research, more list-building, more chasing.
So Synthite built its sales and sourcing engine on Byteflow. Instead of a team manually hunting for buyers and copying contacts into spreadsheets, Byteflow runs the whole motion, and the team focuses on the conversations that actually close deals.
What Byteflow does for Synthite
- Lead scouting, discovers companies that would buy a given ingredient, in chosen markets
- Contact finding, enriches each company with real decision-maker contacts
- Outreach, writes and sends personalised emails on Synthite's behalf
- Follow-ups, chases silent leads automatically, and escalates to AI voice calls
Lead scouting, Byteflow finds the buyers
The hardest part of B2B sales is knowing who to sell to. Synthite picks an ingredient and a set of countries, and Byteflow scouts the market, searching for companies that would actually buy that ingredient and building a list of real prospects. No bought database, no manual research. Each company arrives on the dashboard as a card the sales team can act on.
The ingredient catalog. Picking an ingredient is all it takes to point Byteflow at a market.
Because the scouting is driven by the ingredient, the same engine works across Synthite's entire catalogue. A new product line does not mean a new process, it is just a different starting point for the same Byteflow workflow.
It works for sourcing, too
Synthite does not only sell ingredients, it also sources raw material. Byteflow runs that motion in reverse: instead of finding buyers, it finds suppliers and producers Synthite can source from. Same engine, pointed the other direction.
Sourcing mode, Byteflow finds suppliers and producers, not just buyers.
One platform now covers both sides of Synthite's trade: the customers it sells to and the partners it buys from.
Finding the right contacts
A company name is not a lead, you need a person. For every company it discovers, Byteflow finds the real contacts: the decision-makers who actually handle ingredient procurement, with their names, roles, and contact details. The list Synthite's team works from is made of people they can genuinely reach, not generic info@ addresses.
Outreach and follow-ups, handled automatically
Once the contacts are in, Byteflow writes and sends personalised outreach emails on Synthite's behalf, tailored to the company and the ingredient, never generic. Every email is logged and tracked.
Then comes the part most sales teams get wrong: the follow-up. Leads go cold because nobody remembers to chase them. Byteflow does the follow-ups automatically, it tracks who has not replied and sends timed follow-up messages without anyone lifting a finger. And when a promising lead still stays silent, Byteflow escalates it to an AI voice call, with a full transcript logged afterwards.
The outreach monitor, every contact moves through sent, replied, follow-up and called, on its own. Nothing falls through the cracks.
How Byteflow runs it behind the scenes
Synthite's team only ever sees buttons and dashboards. Behind each one sits a Byteflow workflow. A trigger starts an AI agent, and the agent draws on the connected tools it needs, a source of company contacts, the database, and email, to complete the task on its own.
Behind each action: a trigger starts an AI agent, and the agent uses connected tools to find contacts, record results, and send email.
The team does not build, wire, or maintain any of this. They pick an ingredient and a market, Byteflow handles everything from there.
The outcome: customers from the first 30 emails
The proof is in the numbers. Synthite did not need months of pipeline-building to see results, the first 30 emails Byteflow sent were enough to start winning customers. Real buyers, reached with relevant outreach, replying and converting.
And because Byteflow keeps scouting, contacting, and following up on its own, that first batch was just the start. The funnel now refills itself: new buyers discovered, new contacts found, new outreach sent, follow-ups chased, continuously, without growing the sales team.
Why it works
- The team sells; Byteflow does the legwork. Scouting, list-building, and chasing are handled, people focus on closing.
- Speed to results. No long ramp-up, value showed in the first 30 emails.
- It scales without headcount. New markets and new ingredients are just new inputs to the same engine.
Frequently asked questions
What does Byteflow do for Synthite Industries?
Byteflow runs Synthite's B2B sales and sourcing motion end to end, scouting for buyer companies, finding real decision-maker contacts, sending personalised outreach emails, and handling follow-ups automatically, including escalation to AI voice calls.
How quickly did Synthite see results?
Very quickly. The first batch of 30 outreach emails Byteflow sent was enough for Synthite to start winning new customers, no long pipeline-building period was needed.
Does Byteflow handle follow-ups?
Yes. Byteflow automatically tracks which contacts have not replied and sends timed follow-up messages, then escalates promising but silent leads to an AI voice call. No lead is forgotten.
Can Byteflow find supplier leads as well as buyers?
Yes. Synthite uses the same Byteflow engine for sourcing, finding suppliers and producers to buy raw material from, as it does for finding buyers to sell to.
Want a sales engine like Synthite's?
Byteflow scouts your leads, finds the contacts, sends the outreach, and chases the follow-ups, so your team can focus on closing.
Start with Byteflow →Easy automation. For everyone.